11 October 2021, by Noel Davy
Each year, nearly 1.5 million children die due to infectious diseases that are vaccine preventable. One of the main reasons leading to this detrimental phenomenon is the dissemination of anti-vaccine ideolog on digital social networks. Ultimately, many parents have less confidence in vaccines or are opposed to the idea of having their children vaccinated.
While overwhelming scientific evidence points to vaccinations as essential for preventing many potentially deadly infections in children, the rise of conspiracy theories and counterarguments on digital social networks give rise to parent’s hesitancy against vaccine. Digital social networks become spaces of chatter, and unfortunately “feed parents’ fear and compromises progress in overall immunization coverage and puts children at greater risk of catching one or more fatal diseases”. This blog discusses how digital marketing can help to battle antivax misinformation, and how GaneshAID is contributing to the progress of combatting low immunization rates.